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Liangyou Wood Ge Xiaohai: Build an international brand and let the world trust Chinese quality
- Categories:Industry News
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- Time of issue:2018-01-07
- Views:41
(Summary description)After years of development in China's flooring industry, a number of big brands and large enterprises have emerged with product quality in line with the world. Among them,
Liangyou Wood Ge Xiaohai: Build an international brand and let the world trust Chinese quality
良友木业葛晓海：打造国际品牌，让世界信赖中国品质
Liangyou Wood Ge Xiaohai: Build an international brand and let the world trust Chinese quality
(Summary description)After years of development in China's flooring industry, a number of big brands and large enterprises have emerged with product quality in line with the world. Among them,
- Categories:Industry News
- Author:
- Origin:
- Time of issue:2018-01-07
- Views:41
Information
After years of development in China's flooring industry, a number of big brands and large enterprises have emerged with product quality in line with the world. Among them, Dayishu Flooring has been positioned as an "international standard international brand" since its establishment, and it is the representative of them. sex business.
On May 21st, in order to celebrate the official promotion of Dayishu Flooring Testing Center as a "National Accredited Laboratory", Dayishu Flooring officially held an unveiling with the theme of "In the World, Endorsing China's Quality" in the parent company Zhejiang Liangyou Wood Industry Co., Ltd. ceremony. At the scene, Sina Home Furnishing interviewed Ge Xiaohai, deputy general manager of Zhejiang Liangyou Wood Industry.
Sina Home Furnishing: May I ask what advantages does Dayishu rely on to successfully pass the nationally recognized laboratory?
Ge Xiaohai: Only when there are quality standards can we have good products; only by strictly implementing high-standard testing can we ensure the stability of products. Therefore, we have attached great importance to product testing for a long time.
A large part of the market share of Dayishu flooring comes from the international market. The European and American markets have very high quality requirements, so our testing standards are strictly international standards.
To this end, we have invested tens of millions to build an independent testing center, and all the testing personnel are from well-known domestic universities and professional testing institutions, and we have also established cooperative relations with many international certification agencies.
Therefore, in the review, we can provide more than 30 types of testing system management documents smoothly and qualifiedly according to the requirements, and in the on-site review, we have been highly praised by the expert group.
Sina Home Furnishing: Dayishu implemented last year: Chinese and American markets: the same style, synchronization, homogeneity, and price of the same four strategies, may I ask whether the testing standards are also synchronized globally?
Ge Xiaohai: This is inevitable. Reports issued by nationally accredited laboratories are mutually recognized by 45 countries around the world, and they represent international testing standards.
Since we have promised to implement the strategy of "same product, same price, same price" in the Chinese and American markets, we will never engage in double standards or differentiated treatment. We only have one standard.
We can proudly say that every piece of floor tested by the National Accredited Laboratory of Dayishu Flooring, whether sold domestically or abroad, is in line with CARB2 formaldehyde emission certification, Floor Score environmental protection system certification, GREENGUARD green guard indoor control quality certification, etc. The three most stringent environmental certifications in the world.
Sina Home Furnishing: Previously, Dayishu also won the "Special Contribution Award for China's Forestry Industry". As a leading brand in the industry, what suggestions do you have for the development of the flooring industry?
Ge Xiaohai: For many years, China has been the world's largest producer and consumer of flooring, with strong global manufacturing capabilities, but it is unsustainable to compete at low prices in exchange for the market for a long time. We cannot become the world's substitute processing factory.
The country calls on Chinese brands to transform from "Made in China" to "Quality Made in China", and responding to the country's call is the general trend. To build an international brand, it is necessary to improve quality, which depends on testing standards.
The flooring industry should promote production process optimization, quality management upgrade, and product technology innovation with high standards. Resolutely take a high-quality and high-profit brand road, so that the world can trust Chinese quality.
Sina Home: Thank you for accepting the interview with Sina Home.
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